Achieve the Cut and Style You Want With Our Hair Care Experts

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We offer a wide range of services, including precision haircuts, vibrant hair coloring, revitalizing treatments, and special occasion styling. Whether you seek a stunning transformation or simply crave a refreshing touch-up, our stylists are here to bring your vision to life.

Haircuts or Styles

Whatever style you have in mind, our hairstylists will achieve the look you want and also teach you how to keep it looking salon styled.

The cost will vary depending on the length of hair and complexity of the cut and style you desire. Whether you are simply looking to maintain the style you have or coming in for a total transformation, we will work with you to achieve your styling goals.

Hair Coloring

As your hair grows, your natural color begins to show and your ends may lose their luster. Whether you just need a touch up or a roots-to-ends refresh, our hairstylists will match your color to make sure it blends seamlessly. 

A typical base color service takes a minimum of two hours but this will also depend on your hair thickness, density, and length of regrowth. 

Ask your stylist about our Matrix 10-minute color

Highlights and Lowlights

The best way to achieve an overall lighter look and add dimension without applying lightener to all of your hair is through highlights or balayage. Another great way to add dimension without applying color all over is by adding lowlights.
You can also ask your stylist about adding a gloss or toner after your highlights or balayage. These services will add shine, balance, and enhance your new brightened streaks.

Designer Colors/Fashion Colors

Some people like to stand out with bold or bright colors! Our designer colors are semi-permanent, meaning they do not alter the chemistry of your hair. Some of our designer colors can be applied to natural(virgin) hair. For brightest results, these colors are typically applied to pre-lightened hair.

Express Blowout

This fast smoothing and strengthening complex is formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter base Original Reconstructor, leaving the same great results in half the amount of time to apply.


Full Keratin Service

A unique formula of Brazilian Keratin, Acai, Cocoa Seed Butter, Amino Acids and Super Hair Nutrients help improve the overall condition of the hair, resulting in stronger hair shafts, smoother cuticles, less frizz and a luxurious radiant shine.


Recover from Summer Gain Strength and Maintain Color

Fall from summer with strength. Gain instant care for damaged hair by asking your stylist about our BIOLAGE Professional products. 

Bioloage Professional Products

Naturally Beautiful. Naturually Biolage.

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Allow Our Experts to Handle Your Hair

Let us indulge you with expert hair care, cutting-edge styling, and rejuvenating treatments. Get in touch to book an appointment with us.

No-show, No Charge

You will not be charged for missing an appointment.

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What People Are Saying

Pura Vida Salon
Based on 17 reviews
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Theresa CorbettTheresa Corbett
16:49 26 May 23
I recomend this salon if you want the best color n cut for your hair. They are very good at there job and treat you with kindness and there very friendly.
Christine WomackChristine Womack
22:48 29 Apr 23
Beautiful salon! Sarah did an amazing job on my hair! Highlights, cut and blow dry!! I highly recommend all the Master stylists here! Great team of professionals!! Thank you Sarah! You saved my hair!! It looks so good!
Catherine RiceCatherine Rice
18:53 14 Apr 23
Okay, we have a new salon! Called to ask if they thought they could fix my daughter’s hair after a botched home hair bleach/toning catastrophe. Brought her in same day and three hours later my daughter had beautiful, healthy-looking hair thanks to Evie. Gorgeous brown roots transitioned to dark blonde ends. Salon opened this location, close to Fishhawk, in September. Very nice, low-key, relaxed atmosphere. Stylists worked together previously at a chain. Met the owner Lisa, and am confident this is our new place. Highly recommend.
Joann AponteJoann Aponte
21:44 12 Feb 23
Call ask for Zeke and make your appointment. Great service.
11:53 10 Feb 23
I've never been to Pura Vida, but just about 4 of the employees have cut my hair before. They are awesome, and they were in a convenient location for me at the time. The people here are just fantastic. They know what they're doing, they do what you want without snapping back with suggestions, they are really kind people and great people at that too! They treat you like a friend, and it draws everyone back because these are the best of the best in the state.
Bill AlmondBill Almond
03:27 13 Dec 22
Great salon! Ask for Zeke! He is awesome! My sons and I have been with him for years! He also styles my daughter’s hair! Can’t say enough good things about Zeke! He’s the best!!